Armani Exchange opens its first store in Croatia
Armani Exchange continues its on-going retail expansion with the opening of its first store in Croatia at City Centre one West Zagreb. The 180 square feet store features the new concept for A|X Armani Exchange which takes its inspiration from the aesthetics of a contemporary industrial hangar, with strong material connotations. Raw steel, aged wood and concrete evoke the industrial interior of a young and dynamic New York. It’s an urban setting, where the passage of time has created new streaks on industrial planked floors, unexpected textures on rough concrete walls and the color of rust on every metal surface.A beamed door defines the entrance. Metal profiles, industrial planks and concrete walls create a space that makes a strong material and sensorial impact, whose centrality is defined by two identifying elements in the form of an A and X. A register of windows moves along the entire perimeter, allowing light to enter and shape its spaces. The new store will offer womenswear, menswerar and accessories collection. Armani Exchange is a globally recognized fashion brand which caters to modern youth through its casual and chic collections with a distinct Italian flavor. Armani Exchange clothes, shoes and accessories collections are available in over 200 stores all over the world, and as of spring 2016, they will also be available in Croatia. Armani Exchange captures the spirit of new generations – interesting design, constant fashion innovations, absolute practicality and the ideal price to quality ratio. Entrance of Armani Exchange into the Croatian market will be helped along by a string of attractive, casual and sporty clothes, with emphasis on outerwear fashion combinations, which will certainly dazzle even the strictest of fashionistas.