Napapijri flagship store was officially opened in the center of Zagreb. Second store in Croatia of globally known casual and sports brand was presented through exciting fashion story with an interesting title „Arctic Circle Fashion“, where guests were welcomed with a real polar research base and an igloo, which were carefully guarded by members of the Nordic society and one of the most famous Nordic dog breeds, Siberian husky.

Established in 1987. in Italian town of Aosta, Napapijri began its journey with the production of suitcases, that was expanded to apparel and accessories in 1990. Today, Napapijri has over 170 monobrand stores worldwide and more than 2.000 retail locations. The work „Napapijri“ in Finnish means „Arctic Circle“ and its trademark is Norwegian flag which presents the northernmost European country known for its extreme conditions, stunning landscapes and the greatest explorers of the 20th century. Inspired with journeys, Napapijri collections reflect the spirit of adventure and discovery that has always played a part in the DNA of Napapijri. In 2002, in cooperation with an icon of fashion industry, Karl Lagerfeld, Napapijri has designed a special line of Skidoo jacket, and in 2010, a Japanese designer, Yoshinori Ono, created a special line of apparel under the name 66°33′ – longitude that stands for „Arctic Circle“.