Burberry has recreated the opening scene of Billy Elliot for its Christmas advertising campaign. Starring an eye-popping celebrity cast – including Elton John, who wrote the music for the Billy Elliot stage show; and Julie Walters, who starred in the film adaptation – the Burberry homage marks the famous musical’s 15th anniversary, to the soundtrack of Cosmic Dancer by T Rex.
Christopher Bailey, Burberry CEO, managed to gather British celebrities from the world of film, music and fashion – Sir Elton John, James Corden, Julie Walters, Romeo Beckham, Naomi Campbell, Rosie Huntington-Whiteley, Michelle Dockery, James Bay, George Ezra and Toby Huntington-Whiteley.
As well as showcasing Burberry’s festive offering – and delighting our eyes of course – the campaign has a philanthropic element as well. Burberry is making a donation of £500,000 to be split between two charities, Place2Be and the County Durham Community Foundation, which have projects focusing on reducing barriers to education, training and employment in the local area. None of the stars who took part in the film were paid for their involvement, all choosing to donate their fee to the charities as well.